This book isn’t written for the Proctor Gambles or the IBMs of the world. This book is for smaller companies who have wonderful products and services and need just a little help getting their message out to those people and companies who can benefit from them. How to Market Big is a true “grassroots” marketing book. It’s a big book great big ideas. Lots of ideas — some will resonate with you more than others but you will find an idea or two worth implementing.

One of the truly great advantages to having a smaller company is that you get to be involved in so many aspects of it. If you know you have great products and services but just need some help in getting the word out and then sustaining this effort, you’ll enjoy this book. Building a relationship with a client is a multi-step process. Each step presents an opportunity to celebrate and strengthen the relationship. This book is filled with ideas on how to do just that. Some will be more useful to you than others, depending on your business type. All of the ideas are practical and can be accomplished by your business—whether it’s a one-person office or a 200-person company. All of the ideas have helped actual companies improve their marketing and their businesses. We’re confident that they can help you, too. Read More>