Second Opinion

Okay, we are NOT fans of decisions made by committee. Especially design by committee. We resonate fully with David Ogilvy when he said, “Search all the parks in all your cities, you’ll not find one statue of a committee.” But…every so often it’s probably a good idea to get a second opinion or at least a second set of eyes on things. Take this sign posted on the front door of the Post Office. I guess this is one way to reduce the number of packages being sent. I suspect dogs cannot carry many packages. I wonder what internal process the Post Office uses when they decide they need to communicate to their customers. Hummmm.

Now of course none of us runs our businesses like the Post Office. But, this does get me thinking about the signs, signals, and rules we have in our business. Our biggest challenge as humans lies in managing expectations (seeing eye dogs do not seem to have these issues). I know that in our business, anytime there is a disappointed client it’s because we failed to communicate correctly, which led to unmet expectations. Sometimes communicating is just hard. I really don’t know why that is. The end result of bad communication is always much uglier than whatever fear I have when I don’t communicate clearly. I’m learning.

If any of you needs to go to the Post Office then let me know because I know several excellent dog trainers and they can probably teach your dog to be seeing eyed, carry packages, and get in that front door.